PBR Australia Announces Multi-Year Partnership with Bisley Workwear

 

PBR (Professional Bull Riders) Australia is proud to announce a multi-year partnership with PIP Global’s Bisley Workwear, designating the company as the official Safety Workwear partner of PBR Australia through the end of 2026.

Under this partnership, Bisley Workwear will enjoy in-show presenting rights for select matchups, visibility across broadcast media, marketing and advertising campaigns, and in-event branding, and corporate hospitality.

“Bisley Workwear is thrilled to partner with PBR Australia as an official sponsor for the 2025 season,” said Abbie Bursa, Head of Marketing of Bisley Workwear. “This exciting collaboration brings together two iconic brands, both renowned for their commitment to strength, durability, and hard work.”

Inspired by the Australian worker, Bisley provides the ultimate in style and safety without compromising form or functionality. For nearly 60 years, Bisley Workwear has been shaping the Australian workwear industry and continues to innovate with new workwear designed to handle the toughest jobs of the 21st century.

“Bisley Workwear is proud to support the athletes of PBR Australia as they showcase their incredible talent and determination in the bull riding arena” Bursa continues. “This partnership aligns perfectly with Bisley’s core values, and we look forward to the electrifying seasons ahead.”

PBR Australia’s Managing Director, Glen Young, echoes this sentiment.

“We’re thrilled to partner PBR Australia—a brand that values mateship and hard work—with Bisley Workwear, a name that shares these values and supports everyday Australians. Just as Bisley is designed to tackle the toughest jobs, we believe nothing is tougher than the role of a bull rider. We are extremely excited about collaborating with Bisley moving forward.”

Bisley Workwear products are available in a network of retail outlets globally. For more information about Bisley Workwear products or to find the nearest Bisley Workwear retailer, contact Bisley Workwear at 1300 247 539 or visit www.bisleyworkwear.com.au.

 

About Bisley Workwear
Bisley Workwear is part of the PIP Global family—a leader in hand protection and PPE. For nearly 60 years, Bisley Workwear has been shaping the Australian workwear industry with unparalleled quality, exceptional service, and value for money. Today, Bisley are expanding the brand globally, providing workers with the ultimate in comfort, durability, and safety. Regarded as one of Australasia’s most trustworthy brands, Bisley Workwear offers a comprehensive range of workwear, safetywear, and protective wear for both men and women.

About PBR (Professional Bull Riders) Australia
PBR (Professional Bull Riders), with events in five countries, has been competing in Australia since 2005. It operates two tours, producing approximately 16 events annually and visiting cities such as Sydney, Brisbane, and Townsville, as well as regional areas in Victoria and New South Wales. For more information on PBR Australia, visit www.pbraustralia.com.au or follow us on Facebook at Facebook.com/pbraustralia and Instagram at Instagram.com/pbraustralia.

 

For more information, contact:
Fiona New
PBR Australia Consumer Marketing Manager
fnew@pbr.com