Features

 

PBR (Professional Bull Riders) Australia is thrilled to announce a multi-year partnership with Volando Tequila, coinciding with the highly anticipated launch of its Ranch Water ready-to-drink (RTD) line.

 

Ranch Water, a refreshing cocktail made from tequila, sparkling water, and lime, has become the drink of choice in the western U.S., and this collaboration presents the perfect opportunity to bring this iconic beverage to a wider audience, especially to the passionate PBR community.

“Partnering with PBR to launch Ranch Water RTDs is a thrilling milestone for Volando Tequila,” said Andrew Macdonald, CEO of Volando Tequila. “Ranch Water has deep roots in the western market, and the PBR brand resonates strongly with that lifestyle. It was an obvious decision to work with them, as their commitment to authenticity and the spirit of the West mirrors our own values. Together, we’re able to offer fans an exceptional, refreshing beverage that pairs perfectly with the energy and excitement of PBR events.”

 

     

PBRA Managing Director Glen Young echoed this sentiment, stating, “We are proud to be strengthening our relationship with a brand that not only shares our values and deep ties to the western market but also embodies a genuine passion and commitment to the lifestyle and fan experience. PBR Australia is more than just a sporting competition—it’s a community built on authenticity, toughness, and tradition. Volando Tequila understands that spirit, and their Ranch Water will be a fantastic addition to our events, offering fans a beverage that complements the atmosphere of the PBR. We couldn’t be more excited to see this partnership come to life.”

As the RTD market continues to expand, this partnership gives consumers the perfect way to enjoy Ranch Water at PBR events, tailgates, or anytime they want a premium, easy-to-enjoy beverage.

 

   

“Ranch Water has quickly become a fan Favorite in the West, and we believe PBR fans will love it,” continued Macdonald. “Our partnership is all about bringing this refreshing drink to more people in a way that complements the high-energy atmosphere of PBR events and the western spirit that we both represent.”

Through this collaboration, Volando Tequila and PBR are set to redefine the RTD category by combining craftsmanship, authenticity, and a shared passion for the western lifestyle. Fans can look forward to experiencing Ranch Water in a whole new way, thanks to this exciting partnership. 

 

ABOUT PBR AUSTRALIA

Professional Bull Riders (PBR) is one of the fastest-growing sports properties in the world, with tours across the U.S., Australia, Brazil, Canada, and Mexico. A subsidiary of Endeavor, a global leader in sports, media, and entertainment, PBR has transformed bull riding into a premier international sport since its founding in 1992. The organisation features over 1,000 riders globally and hosts more than 200 events annually worldwide.

In Australia, Professional Bull Riders Australia (PBRA) stages more than 20 events each year, attracting over 75,000 fans. PBRA showcases key events and tours such as the Monster Energy Tour, PBR Origin Series, and PBR Grand Finals, while also partnering with regional event organisers through the PBR Touring Pro Division. The organisation supports emerging talent through its Can-Am Junior Academy and serves as an international pathway to the United States circuit for both Junior and Open competition athletes. 

ABOUT VOLANDO TEQUILA

Many of life’s greatest achievements are born through the belief that we are made to soar, even before we learn to fly. Our journeys to the top in our respective endeavors were not only built through personal drive, resilience, and passion, but they were forged through the heritage in which we were raised. A heritage of confidence, dedication, and community. A heritage of coming together to celebrate the profound moments in life.

Sitting in the office late one afternoon, we were introduced to the beauty of exceptionally well-crafted tequila. A few mates, a few glasses, and just a few minutes to sit back and pause on a week’s work well done. What started as a seemingly simple encounter became a monumental experience that has since shaped our future. We endeavored to create an elegant, smooth, and balanced spirit that commemorates the shared moments, the cherished moments, and the moments that inspire. We partnered with a generational, family-owned and operated tequilera that combines tradition with innovation to craft a tequila made for the modern, sophisticated palate. Volando embodies this vision and audacity to rise above the expected and achieve the extraordinary.

Here’s to passion, reflection, and authenticity. Here’s to the moments that elevate our lives.

For more information, visit www.volandotequila.com/